PROCESS

At SYNERGi we partner with you to develop paid media efforts that integrate channels to maximize exposure & deliver on your campaign objectives.

DISCOVERY & RESEARCH

This step lays the foundation for campaign success. The goal is to establish a spirit of collaboration & download as much as we can about your business. What does that look like? Healthy conversation, lots of questions and usually a handful of spreadsheets.

STRATEGY & PLANNING

Information & insights are then distilled into Campaign Parameters, the key elements that will drive the media planning process. From there, our team dives into the planning phase, leveraging client data, research & experience to formulate the media strategy, outline recommended channels, partners & tactics.

BUYING & BUILD OUT

Media space is negotiated and secured according to the approved media plan. Architecture is mapped out for platform-based digital channels (search, social, video) & built out within each platform. Creative specifications are outlined to provide context to the creative process & inform production efforts.
The SYNERGi team has been instrumental in creating a fully integrated, cross-platform marketing plan to increase their client’s presence in multiple industries with our media company. They continue to find creative media solutions to keep their clients in a leadership position and ultimately increase market share and awareness.

Shawn Gahagan

President – Athletic Business & AQUA

SYNERGi Media has been a strong media partner. They work with us to share information in a timely manner, suggest updates to make campaigns stronger over time, and exceed our KPI expectations year after year. We appreciate their perspective & industry knowledge, and are confident in following their recommendations.

Becky Neibarger

Associate Marketing Manager - BISSELL Rental

SYNERGi brings intelligence and tremendous insight to the media planning & buying process, putting their hearts into achieving results that truly matter to clients.

BILL MCKENDRY

Founder + Chief Creative Officer of HAVEN a creative hub

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Launch & Management

Prior to launch Key Performance Indicators are agreed upon and tracking is set in place that informs channel optimizations & reporting. As the campaign goes “live,” internal systems are activated to monitor the campaign & uncover optimization opportunities.

Optimization & Reporting

The campaign is reviewed regularly across all major metrics, with a focus on areas to push into and others to pull back from. Larger scale optimization opportunities such as new channel tactics or messaging strategies to consider are brought forward. Comprehensive reporting is made available throughout the campaign that addresses campaign objectives, highlights Key Performance Indicators and identifies noteworthy trends.

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