SYNERGi: Increased target audience impact that results when two or more media channels are strategically combined
There is no one-size fits all approach to media. Therefore, we develop custom media plans that integrate channels in order to meet individual client or campaign objectives. Our proven process results in plans that are both strategic and impactful. All media channels, traditional and digital, are evaluated based on their ability to reach the target audience and deliver on objectives. Media buys are then executed cost-efficiently through an established network of preferred media partners. During the campaign, performance is regularly reviewed and optimized to maximize results.