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Paid Media Strategy & Optimization

Our mission is to help brands maximize their paid media efforts.  We specialize in developing integrated paid media campaigns that impact target audiences and generate measurable results.

Why brands choose to partner with SYNERGi


Paid media, it’s what we do


Drive measurable business results


An extension of your marketing team


Over 10 years of media planning & buying experience

Our Approach

SYNERGi: Increased target audience impact that results when two or more media channels are strategically combined

There is no one-size fits all approach to media. Therefore, we develop custom media plans that integrate channels in order to meet individual client or campaign objectives. Our proven process results in plans that are both strategic and impactful. All media channels, traditional and digital, are evaluated based on their ability to reach the target audience and deliver on objectives. Media buys are then executed cost-efficiently through an established network of preferred media partners. During the campaign, performance is regularly reviewed and optimized to maximize results.

Media Channels

An overview of the channels and tactics regularly evaluated for client media plans.  These include all traditional channels as well as established and emerging digital channels & tactics.  We work to simplify this complex landscape for our clients and unlock new opportunities to reach their target audiences.

Traditional Media Channels

  • Television
  • Radio
  • Out of Home
  • Newspaper
  • Magazine

Digital Media Channels

  • Online Display
  • Mobile Display
  • Paid Social Media
  • Paid Search
  • Online Video

Digital Media Tactics

  • Native Advertising
  • Behavioral & Contextual Targeting
  • Streaming Audio
  • Site & Search Re-Targeting


We desire to be a valuable partner and resource for your marketing team, whether you’re preparing to launch a new brand/product or seeking to optimize a current media strategy.

Let’s start the conversation today.

Synergi Media - Michael Colasanti
(616) 928-3390

400 S. State Street, Ste. 400
Zeeland, MI 49464

Synergi Media - Michael Colasanti